
How Faire built a $13B business with ruthlessly disciplined hiring
Faire, a wholesale marketplace connecting independent retailers to small brands, has built a $13 billion business over the last 8 years. Founded in 2017 by ex-Square employees, they've grown to serve over 700k independent retailers and 100k brands as of March 2024, shaping modern retail culture by empowering rise of “shoppy shops”.
March 18, 2025