How a solo recruiter uses Paraform to grow his recruitment agency
As a solo recruiter running his own agency, Jose faced a common challenge: spending more time on active sales and company prospecting than actually recruiting. That changed when he discovered Paraform.
He was one of the first recruiters to join – now, he uses Paraform to work with interesting startups in the American market while expanding his own business in other countries.
“Paraform has been highly impactful in allowing me to succeed as a freelance recruiter. I’ve been able to spend less time on prospecting and more time on what matters – serving existing clients.”
Finding greater focus with Paraform
Paraform transformed Jose's recruiting strategy by simplifying his recruiting stack and making it easier for him to quickly find alignment with hiring managers:
“Paraform is the only place where I can connect with so many hiring managers in such a simple way. And everything important to understand about a company is available in one place.”
Key features that transformed his practice:
- Comprehensive company insights: Beyond detailed job descriptions and role requirements, Paraform provides crucial context about clients, including info about funding rounds, runway, team composition, and product development.
- Streamlined communication: Direct messaging with hiring managers and the Paraform team keeps information flowing smoothly. “I love how companies on Paraform are very responsive in using the platform’s features to track progress.”
- Intake calls: Being able to watch intake calls in his own time gives Jose a deeper insight into requirements and company culture.
- Intuitive candidate tracking: Built-in tracking features like the interactive candidate pipeline and activity feeds for each candidate let Jose maintain clear oversight of candidate progress across multiple opportunities.
“When I’m working with a lot of different candidates, I want to go back to one place quickly to see when they scheduled an interview or pull up their most updated information. Paraform lets me do that without having to set up my own CRM system.”
More time for high-value work
With Paraform handling client acquisition, Jose has been able to:
Focus on his unique value proposition as a LATAM talent expert and successfully place engineering talent for startups like Truewind.
Scale his practice without sacrificing service quality – he’s been able to expand his business’ active outreach to companies in Canada and Europe.
Deepen relationships with existing clients. A differentiator for Jose is his experience with the Latin American talent market:
“I’m best at recruiting for roles open to Latin American talent because I understand LATAM engineers, their needs, and what's most important to them when it comes to pay and benefits. I have a different perspective than most recruiters on the platform because I’ve worked in Latin America.”
Having a niche on the platform makes it easy for Jose to filter for roles suited to his expertise. He placed a Senior Engineer in Brazil for Truewind this quarter and is excited to help more companies on Paraform source talent in the LATAM market.
Expert tips for success
Based on his experience, Jose offers fellow recruiters three key pieces of advice for success on the platform:
- Build foundational knowledge: “Understanding US-based startup requirements – especially practices of companies in the Bay area – is helpful since many startups tend to gravitate towards what people in Silicon Valley are doing. That knowledge provides crucial context when recruiting for startups."
- Cultivate resilience: “I was sending people to first and second-round interviews but it took me a while to make a first placement. Paraform offer a lot of work, but it’s not just about finding people and submitting them.”
- Staying motivated is part of the job: “There’s a lot that goes into recruiting, from account managing to managing people and expectations, to the actual technical recruiting itself, and selling the role. So if you’re if you’re a recruiter on the platform and feeling down about your progression, don’t give up.”
Jose knows that recruiting isn’t an industry for people seeking quick wins – it can be a while before placements start rolling in. But Jose is glad he stuck with the platform:
“Paraform has become my go-to place for finding top-tier clients. I’m consistently able to work with companies I normally wouldn’t have access to, at least not without time-consuming sales and marketing. Now, I can focus on account management and actual recruiting.”
Ready to start recruiting and earning?
Apply to join Paraform today!