ZoomInfo pricing 2024
Looking to boost your recruitment team's productivity with ZoomInfo? Before you dive in, let's talk about the cost. ZoomInfo isn't cheap, but it offers a wealth of data that can be invaluable for your business.
In this blog post, we'll break down the pricing plans, factors that affect cost, and whether ZoomInfo is worth the investment for your company.
Overview of ZoomInfo pricing plans
ZoomInfo offers a variety of pricing plans to cater to different business needs. These plans range from basic functionalities for startups to advanced features for large enterprises, ensuring that you find a suitable option based on your requirements and budget.
Professional Plan
The Professional Plan is ideal for mid-sized sales and marketing teams. Priced at $14,995 per year, it includes 5,000 bulk credits. This plan provides valuable features such as data enrichment and access to a comprehensive database of contacts and companies.
You also gain tools for engagement and automation, which streamline your outreach efforts. Additional users can be added for $1,500 each, and discounts might apply based on the number of licenses purchased. Custom pricing options can also be negotiated.
Advanced Plan
Priced at $24,995 annually, the Advanced Plan is tailored for businesses that need robust sales automation tools. It includes features like API integrations and enhanced automation functionalities. Sales and marketing teams benefit from more accurate data and access to advanced engagement tools.
The plan also supports integrations with popular marketing automation platforms and offers up to 10,000 bulk credits. Discounts for multiple users and additional features may be available, depending on your specific needs.
Elite Plan
The Elite Plan is ZoomInfo's most comprehensive offering, priced at $39,995 per year. This plan includes everything from the Professional and Advanced Plans along with additional features like streamlined intent data, detailed org charts, and technographics.
Elite Plan users receive 20,000 bulk credits, ensuring extensive data access. The plan is perfect for large enterprises needing precise data for large-scale campaigns. Custom pricing and discount options can further tailor the package to your requirements.
Add-ons
ZoomInfo offers a range of value-added services and add-ons designed to enhance your experience and help you get the most out of the platform. These services include additional credits, automation features, and powerful integrations with other tools.
ZoomInfo Credits and Usage
ZoomInfo Credits are essential for accessing the platform's vast B2B intelligence. The cost of these credits varies based on your subscription plan and volume. For instance, the Professional Plan provides 5,000 bulk credits annually, while the Advanced Plan offers 10,000 bulk credits and 1,000 monthly user credits per user.
Additional users can be added for $1,500 each, and their annual credits can supplement your team's needs. It's crucial to manage your Credit Usage efficiently to ensure that you are maximizing your investment.
High-volume users may benefit from buying bulk credits, which can lower the cost per credit. Understanding your credit allocation and monitoring usage helps in planning and avoiding overcharges.
The verdict
While ZoomInfo can be a powerful tool for larger enterprises, it might be overkill for small to medium-sized agencies. The high price tag and steep learning curve can make it a significant investment with uncertain returns.
If you're a smaller agency, consider exploring more affordable alternatives that offer similar features but at a lower cost. There are many other data providers on the market that might better suit your needs and budget.
Start your search today.
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