Paraform
Founding Marketer
Full-time
On-site
About this role

As our #1 marketing hire, you will own marketing, shape our brand, and supercharge our growth. You will play at the intersection of content and growth marketing, driving awareness and generating inbound leads.


The unique (and fun) thing about this role is that since it's a marketplace, you'll actually be doing marketing to both recruiters (supply) filling the role and companies (demand) making the hires.


You’ll double down on what is currently working while experimenting with new growth levers.

Doing generalist marketing for a B2B startup
Visa sponsorship not available
On-site work policy
Fully in person at our office in San Francisco (North Beach)!
Full-time position
Full-time
About Paraform

Paraform is a marketplace connecting companies with open roles and recruiters who can fill them.


Companies can work with specialized recruiters more cheaply, monitor their performance, and flex based on demand. Recruiters don't have to worry about acquiring clients while earning and working on their own terms.


Incredible teams at the most exciting startups and enterprises are being built as a result.


We power talent for a wide range of customers:

  • Enterprise - Palantir, Anduril, Scale AI

  • Growth stage - Eight Sleep, Character.ai, Applied Intuition

  • Early stage - Mintlify, Jenni.ai, Decagon.ai


We've raised money from:

  • Co-founders - Twitch, Doordash, and Eventbrite

  • VCs - A*, Soma Capital, Founders Inc, and Primer Sazze

  • Leadership - Palantir, Opendoor, Ramp, and Scale AI


Other highlights:

  • GMV/Revenue increasing 50% MoM

  • We just moved into a beautiful new office in North Beach. Check out video of it here

Team size

5 people

Linkedin

Visit

Funding

$5M

Industry

Marketplace

Press

Visit

Founding year

2023
Paraform company image - 1
The team
About the team

Hey 👋 we're John and Jeff, the co-founders of Paraform. Funnily enough, this all started when we tried to recruit each other in 2022. Ever since then, we've experienced first-hand how broken recruiting is and our mission is to finally fix it.


Our values and culture

  • We work hard and enjoy being together in person. We are transparent about our work ethic and expectations because it enables us to have extreme ownership in building at a pace that is unmatched.

  • Customers, customers, customers. We're customer-obsessed and always start with the customer first. We are the customer support team.

  • Ship fast and break things. We believe great products come from lots of experimentation, so we value fast development. No one is going to wait around for us to make things, especially something that's perfect.

  • Take care of each other. We trust each other and want to enable everyone to do their best work. That means an all food and transportation compensated, gym membership, unlimited PTO, global offsites, premium healthcare and a free bike.

Role responsibilities
Produce content (testimonials, original content, SEO optimized articles, marketing assets, feature release videos etc)
Distribute content (organic social [linkedin/twitter], SEO, newsletter, paid ads, website etc)
Light design work and be the 'quality checker' of brand voice, copy, design, aesthetics of all our content
Set KPIs and keep track of all inbound funnel performance (e.g. SEO ranking, impressions across socials, demos booked, recruiters signed up etc) and proactively iterate to achieve exponential growth
Manage and scale existing marketing strategies but also come up with 10x ideas for growth and actually execute them
Although you will be producing most of the content, we have to scale even more at some point, so expected to manage output and performance contract writers
Collaborate with and encourage rest of the team to contribute growth ideas
Manage marketing partnerships (backlinks, content collab etc)
Organize in person and online events and make sure there is great turnout
Shape our brand and voice
Employee benefits
🏥 Premium Healthcare (Medical, Dental, Vision etc)
🍱 Free breakfast, lunch, and dinner
🥨 Free drinks & snacks
🌉 Beautiful office with golden gate bridge view at the Fort Mason Center in San Francisco. Moving to North Beach soon and we think it's even better :)
🌏 Company Offsites (NY, LA, Sydney, Seoul etc)
🚲 Free bike (if you want)